An optional one-liner — the current thinking on this item. Leave blank to clear it.

Closing makes this a permanent record. Closed items can't be edited — raise a new one if it needs reopening.

A topic about a store or market — a private note, a question for the team, or an action someone commits to.

A real-estate offer or a promotion idea to follow up on. It becomes a card here and an item in the Pipeline.

A development you know about — it appears in this market's feed for the whole team.